Today’s focus: One of the challenges every church staffer faces; how to promote (advertise), or make an announcement about an upcoming event, class or service so that people will take interest and attend.
Answer: Cross promotion. “Some” people will listen your verbal announcements, “Some” will read the bulletin or newsletter, “Some” will go to your Facebook page, “Some” will see it in a Tweet, “Some” will see it on your website, ” Some” will expect an email, “Some” will see it on a wall poster or sign. As professionals in the “communication” industry, we recommend you use all of the methods, and any others you can think of to “spread the word”.
Any search engine can produce thousands of blogsites quoting (unresearched and unconfirmed) numbers on exactly how many marketing messages Americans receive each day. My Google search netted the answer to be from 700 to 5,000. But really, does it matter exactly how many? What we need to understand is that our message (promotion or advertisment) of an upcoming event, program, class, service, gathering or anything else that invites or encourages participation and involvement must span all mediums. Today, regardless of age, sex, language or membership, people get their information in multiple ways, and the printed church bulletin WILL NOT reach the masses.
Consider that the majority of people over the age of 70 (yes, there are exceptions, but we’re talking majority here) still respond to the written invitation; as in the bulletin or newsletter whether handed out at church or recieved through the mail.
The majority of students in Middle School use fast-past social media such as instagraham, snap chat or Twitter.
Most adults, with children check email more than three times a week, and those who are in professional careers usually check email multiple times of the day. This demographic is also very active on facebook and Pinterest, Pinterest having more of a female following than male.
For these reasons, using a single source for communications, (as has been the norm for hundereds of years from back with public notices and signs were printed and hung in the square to newspaper blurbs) has become archaic.
Bottom Line: Use multi-media sources to advertise and watch interest attendance grow.
Displayit At Church
Blessed with the gift of gab and hospitality, Bev served as a staff member for a fast-growing church for almost a decade. Discovering her talent for helping people step out of their comfort zone, she began recruiting volunteers to serve in Children’s Ministry. As the church grew, her focus became the influx of visitors and the need to make sure they didn’t get lost in the growth. For this, she developed a full team of trained volunteers to create the “WOW, from the Street to the Seat”. Her success with this program lead to speaking engagements at churches across North Georgia, prompting a string of WOW experiences! Now, as Marketing Manager for Displayit at Church, she loves sharing her tips, tricks and ideas, that can make a real difference. “We’re all on the same team, the Jesus team. Let’s work together for the greater good!”