Society tells us that adequate is good (enough). For churches, adequate should just be the starting point, and never good enough.
Mark Waltz, Pastor of Connections at Granger Church, says that every church should make it their goal to have a first time visitor say “WOW”, about something (the building, the friendly welcome, the free coffee, the smiles on everyone’s faces… something) This WOW happens when someone goes beyond the norm to communicate caring and create a truly memorable experience, and needs to occur every week, for those new visitors.
In today’s society, we accept adequate, because it takes a whole lot of WOW lot to impress us. Big business spends millions of dollars to get us to think something is WOW and buy it, tweet about it and tell seven other people about it. When churches focus on the guests and plan for their visit, they “get it”. It begins with these three steps (and you don’t need millions of dollars to start here):
- A commitment that your church will do everything with the resources they have to greet every visitor with unconditional acceptance and respect. (Don’t discount the value of worthiness that a person feels when accepted into a community of faith.)
- A warm and welcoming environment that will show that Christ is here, and lives within the people of this church. (“This church was hoping I would come, and was prepared for me”.)
- An understanding by ALL members that it is the job of the entire congregation (not just the greeter team) to communicate that the church is God’s house, and ALL are welcome here.
Through the hospitality of the congregation, visitors will see who Jesus is and how he works; through his church. We are the church.
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Blessed with the gift of gab and hospitality, Bev served as a staff member for a fast-growing church where she discovereed her talent for helping people step out of their comfort zone. She began recruiting volunteers to serve in Children’s Ministry, and as the church grew, became focused on the influx of visitors and the need to make sure they didn’t get lost in the growth. For this, she developed a full team of trained volunteers to create the “WOW, from the Street to the Seat”. Her success with this program lead to speaking engagements at churches across North Georgia, prompting a string of WOW experiences! Now, as Marketing Manager for Displayit at Church, she loves sharing her tips, tricks and ideas, that can make a real difference.