What’s the difference between a visitor and a guest? It is the difference between never missing another Sunday or never coming back. Sure, we use the terms interchangeably, but a visitor VISITED, and that’s the end. A guest visited, returned, still as a guest; returned again moving to a “regular attender” and ultimately (hopefully) a fully engaged member. This is how lives are changed.
I’ve never heard it said more succinctly than as it was written by Partners in the Harvest in a blog I read a few years ago. Short, Simple and So True:
- Your church can not grow without Guests.
- Your church can not grow if your Guests don’t come back.
Researchers concluded that church visitors form their first and last impressions of your church within the first 10 minutes upon driving on to the church campus. It’s called The 10 Minute Principle; (Check out Mark L. Waltz’s book: First Impressions, Creating WOW Experiences in Your CHURCH) and it’s these first impressions that are formed before the first song has been sung or the first minute of the sermon has been heard. Cleverly said, FIRST IMPRESSIONS LAST. What is it that happens in the first 10 minutes that matters?
- They see your building, the campus, and take in the atmosphere of the facility.
- They see and meet your congregation, and form their opinion of the membership.
- They see and hear about the ministries in this church, and decide if this church can meet their needs.
- They decide now if they are coming back.
Is The 10 Minute Principle working for or against you?
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Blessed with the gift of gab and hospitality, Bev served as a staff member for a fast-growing church for almost a decade. Discovering her talent for helping people step out of their comfort zone, she began recruiting volunteers to serve in Children’s Ministry. As the church grew, her focus became the influx of visitors and the need to make sure they didn’t get lost in the growth. For this, she developed a full team of trained volunteers to create the “WOW,from the Street to the Seat”. Her success with this program lead to speaking engagements at churches across North Georgia, prompting a string of WOW experiences! Now, as Marketing Manager for Displayit at Church, she loves sharing her tips, tricks and ideas, that can make a real difference. “We’re all on the same team, the Jesus team. Let’s work together for the greater good!”