It’s Not About the Coffee!

Every church I’ve ever visited or been a member of offers coffee before worship services. Coffee is the universal “warm greeting” that doubles as the “wake me up” stimulant, needed by so many to get the morning started. The aroma of brewing coffee saturates the environment with a sense of home, and just holding a cup of coffee gives idle hands something to do, and even creates an invisible protective barrier for those who do not want to converse or be approached. That’s a lot of responsibility for a little cup of coffee.

But whether your church has a stainless steel 100 cup coffee urn in the hallway, or a full blown cafe complete with barista, I say “It’s not about the coffee!”.

The coffee is just the “tool” that provides the WELCOME. Having a real live person serve the coffee opens up endless opportunities for sharing and caring, real smiles, introductions, information, and a feeling of belonging.

Even the smallest of churches, understaffed and short on volunteers can have a “manned” coffee counter. When a visitor approaches, only two words are needed: “Regular or Decaf”? This can lead to “Have we met before?” “Is this your first time here?” “Here, let me buy you a cup”, “If this is your first time here, I’d be happy to show you around”, “If you’re here by yourself, would you like to sit with me and my family?” If your customer is already part of your church family, the welcome can be a heartfelt “How was your week?”, “Are the kids with you this morning?”, “We’re going to Wednesday Night Supper this week, want to join us?”

But…. if you disagree, and it’s just about getting a “cup o’ Joe”, then just put the coffee on a table with a “SELF SERVE” sign on it just like banks, hospitals and government buildings do. They may be providing the beverage, but they are not “serving” anything. Let the “Best Part of Waking up, be smiles served with your cup”.

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Bev Manson

Blessed with the gift of gab and hospitality, Bev served as a staff member for a fast-growing church  for almost a decade. Discovering her talent for helping people step out of their comfort zone, she began recruiting volunteers to serve in Children’s Ministry.  As the church grew, her focus became the influx of visitors and the need to make sure they didn’t get lost in the growth. For this, she developed a full team of trained volunteers to create the “WOW,  from the Street to the Seat”. Her success with this program lead to speaking engagements at churches across North Georgia, prompting a string of WOW experiences!   Now, as Marketing Manager for Displayit at Church, she loves sharing her tips, tricks and ideas, that can make a real difference.  “We’re all on the same team, the Jesus team.  Let’s work together for the greater good!”


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