Your visitors are searching, “Give ’em a sign!”

Somewhere along the way in my involvement with Church Staff and/or volunteerism, I picked up an unofficial ratio that really made an impact on me.  “Drive through any U.S. neighborhood, and on the average, every 4th home represents a family that attends church, that’s only one in four homes. “Statistically, when surveyed,  40% of U.S. citizens report that they are Christian, but in when reporting attendance figures, Churches report that this is really only half true.

There are many many theories about the reasons for the decline in church attendance, but let’s just tackle one today.  DOES YOUR COMMUNITY KNOW THAT YOU HAVE A FELLOWSHIP OF BELIEVERS THAT MEET TOGETHER, AND THAT THEY ARE WELCOME TO BE PART OF THAT BODY OF CHRIST? Signage is important to visitors.  It may be something that has become “invisible” to you and your congregation, but visitors are searching for a sign.  Ask yourself these questions?

  • Is your building easy to see from the street or hidden from certain angles?  It’s time to put a SIGN-UP, sandwich boards or flags in a visible area.
  • Is it easy for guests to find key rooms, such as the nursery, restrooms, worship center, or Youth department? Decide now to be proactive by using banner stands, wall signs, or ceiling signs for directions.
  • Does your current signage use acronyms or slang terms for direction? Revamp the signage to include an explanation. (BLAST: Bible Learning Adventure STations or SLAM: Student Life in the A.M).
  • Does your parking lot require a certain traffic flow to be effective? Time to increase the number of all-weather sandwich board signs to place around the parking lot.
  • Do you have a designated area as a “WELCOME” Station? If not, consider a portable counter/podium to use on Sunday, then easily remove and store during the week.


Well, “Here’s your sign”. www.displayitatchurch has products that cater to the needs of churches who are proactive in eliminating confusion so that they can focus on ministry.

Bev Manson
Blessed with the gift of gab and hospitality, Bev served as a staff member for a fast-growing church  for almost a decade. Discovering her talent for helping people step out of their comfort zone, she began recruiting volunteers to serve in Children’s Ministry.  As the church grew, her focus became the influx of visitors and the need to make sure they didn’t get lost in the growth. For this, she developed a full team of trained volunteers to create the “WOW,  from the Street to the Seat”. Her success with this program lead to speaking engagements at churches across North Georgia, prompting a string of WOW experiences!   Now, as Marketing Manager for Displayit at Church, she loves sharing her tips, tricks and ideas, that can make a real difference.  “We’re all on the same team, the Jesus team.  Let’s work together for the greater good!”

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