You’re scheduling your sermon topics for the next quarter and have lots of topics you want to expand on with your congregation. You want a body in every seat, every week of your multi-part series to yield full impact. How do you encourage everyone to be in attendance each week to get the whole story? Promote it. Steal a practice from marketing professionals and advertise (market) the series. Like the experts in Hollywood, create your version of video trailers and movie posters. Create interest and excitement. You want it to be a “don’t miss this” program, so tell them that it IS a “don’t miss this” message. Hint: You’re going to need more than three paragraphs on the front page of the bulletin.
Think video (we’re now trained to focus when we see video, more than printed words). Think graphics (big, bold, bright). A simple “video trailer” can be produced with an iphone, a microphone and later shown as part of the announcements or downloaded to your church website. Another cost effective product for promoting a series is The Exchange Wall Frame. Advertising websites contend that colorful posters or art are like “eye candy” and 93% more likely to get attention than just text. A wall mounted frame with a fabric graphic (that looks like high quality art) can be custom designed to promote a series, but can be easily swapped out with a different graphic messages. This is how it works:
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Blessed with the gift of gab and hospitality, Bev served as a staff member for a fast-growing church for almost a decade. Discovering her talent for helping people step out of their comfort zone, she began recruiting volunteers to serve in Children’s Ministry. As the church grew, her focus became the influx of visitors and the need to make sure they didn’t get lost in the growth. For this, she developed a full team of trained volunteers to create the “WOW, from the Street to the Seat”. Her success with this program lead to speaking engagements at churches across North Georgia, prompting a string of WOW experiences! Now, as Marketing Manager for Displayit at Church, she loves sharing her tips, tricks and ideas, that can make a real difference. “We’re all on the same team, the Jesus team. Let’s work together for the greater good!”