I recently found a really well written, creative blog, at millsjames.com. I was searching for statistics on research about how many “church goers” read the printed bulletin, printed weekly newsletter (snail mail) or even email blasts. My question was whether church communication gurus find that it’s still practical to use printed material to promote and advertise classes, programs, services and donations, or if email is the more widely preferred medium.
Much to my surprise, it seems that none of these “old school” communications work any more AND it doesn’t seem to matter that I was interested in the “Church goers” segment, because it seems that Americans as a whole have been documented to be the result of “dumbing down American literacy”. I also resurrected a quote I heard a few years ago by Steve Jobs on his reaction to the introduction of The Kindle eBook Reader; “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.” I don’t know where Steve Jobs got that statistic, but both blogger, Mills James and I seem to agree with Jobs. Correctly written communication is a thing of the past; quickly becoming as extinct as chisel and stone tablets.
If communication and information are important to you, your job, your church, your family; how are you suppose to be informative and communicate? VISUALLY. The keyword is Multi-sensory to the point of entertainment.
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Blessed with the gift of gab and hospitality, Bev served as a staff member for a fast-growing church for almost a decade. Discovering her talent for helping people step out of their comfort zone, she began recruiting volunteers to serve in Children’s Ministry. As the church grew, her focus became the influx of visitors and the need to make sure they didn’t get lost in the growth. For this, she developed a full team of trained volunteers to create the “WOW, from the Street to the Seat”. Her success with this program lead to speaking engagements at churches across North Georgia, prompting a string of WOW experiences! Now, as Marketing Manager for Displayit at Church, she loves sharing her tips, tricks and ideas, that can make a real difference. “We’re all on the same team, the Jesus team. Let’s work together for the greater good!”