Bev’s Basics for Good Signage Design

The #1 mistake when creating a sign is putting too much information on it! It’s natural to want to put everything in one place, but most signage is quickly scanned, and details are easily missed. Signs are meant to be read “on the fly,” whether walking or driving.

A good example is signage at an airport. When you enter, signs simply say “Ticketing” or “To Concourse A.” Once on Concourse A, signage becomes more specific, such as “Gates 1 – 7.” At the gate, even more detailed information is listed, such as flight numbers and departure times. To cram ALL of this information on the sign at the entryway would be overwhelming.

Here are some guidelines for effective signage design:

  • Choose the main point, and condense it to five or less words. Make that information prominent. (Ex: “Handicapped Parking,” “Nursery Check-In,” ”Sunday Services 9:30 & 11:00 AM”).
  • Always include your website when creating signage that is directed to outsiders. This is where they can find the meat of the message. (Ex: VBS June 1 – 6 All Welcome
  • Make it personal when it’s insider communication: communicate the BIG IDEA first, details smaller. (Ex: Sign-up here for Habitat for Humanity July 5 – 9, See Tami for more info)
  • Choose bright colors
  • Use large type
  • If applicable, use a plain, sans-serif typeface for better readability, though sometimes script or designer typefaces fit the message better.
  • Photos get noticed, but don’t use too many; they begin to overpower the message
  • Photos of people, especially facial pictures) attract attention
  • Landscapes make interesting backgrounds

Displayit at Church has a team of experts that will consult with you on design, create a design for you, or check a submitted design for correct specs. Check out our website at, our Facebook page, and Pinterest posts for pictures of what other ministries are doing with signs.

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Blessed with the gift of gab and hospitality, Bev served as a staff member for a fast-growing church  for almost a decade. Discovering her talent for helping people step out of their comfort zone, she began recruiting volunteers to serve in Children’s Ministry.  As the church grew, her focus became the influx of visitors and the need to make sure they didn’t get lost in the growth. For this, she developed a full team of trained volunteers to create the “WOW,  from the Street to the Seat”. Her success with this program lead to speaking engagements at churches across North Georgia, prompting a string of WOW experiences!   Now, as Marketing Manager for Displayit at Church, she loves sharing her tips, tricks and ideas, that can make a real difference.  “We’re all on the same team, the Jesus team.  Let’s work together for the greater good!”


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